CASE STUDY
Watchify
Watchify
Watchify
Stream smarter not harder
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Task Type
Task Type
Task Type
College Project - User Interface And Experience Design
College Project - User Interface And Experience Design
College Project - User Interface And Experience Design
My Role
My Role
My Role
User Interface Lead -
Concept Derivation, Research Analysis,
Wireframing, Prototyping, Brand Design,
Deployment
User Interface Lead -
Concept Derivation, Research Analysis,
Wireframing, Prototyping, Brand Design,
Deployment
User Interface Lead -
Concept Derivation, Research Analysis,
Wireframing, Prototyping, Brand Design,
Deployment
Team
Team
Team
Dariia Pylpchuk
Dariia Pylpchuk
Dariia Pylpchuk
Mariia Grebnyeva
Mariia Grebnyeva
Mariia Grebnyeva
Asal Soleimannezhad
Asal Soleimannezhad
Asal Soleimannezhad
Salil Sachdeva
Salil Sachdeva
Salil Sachdeva
Project Duration
Project Duration
Project Duration
8 Weeks
8 Weeks
8 Weeks
Task Description
Task Description
Task Description
Develop an innovative UI/UX project focused on creating a unified platform that simplifies the streaming experience for users managing multiple subscriptions. The solution should address key pain points such as content discoverability, high subscription costs, and fragmented interfaces, catering to diverse user needs and preferences.
The project should emphasize user-centric design, leveraging insights from thorough research to ensure the platform is intuitive, customizable, and efficient.
Key priorities include creating a seamless and visually appealing interface that enhances usability, accessibility, and overall satisfaction, while also offering practical features like bundled subscriptions and streamlined navigation.
Develop an innovative UI/UX project focused on creating a unified platform that simplifies the streaming experience for users managing multiple subscriptions. The solution should address key pain points such as content discoverability, high subscription costs, and fragmented interfaces, catering to diverse user needs and preferences.
The project should emphasize user-centric design, leveraging insights from thorough research to ensure the platform is intuitive, customizable, and efficient.
Key priorities include creating a seamless and visually appealing interface that enhances usability, accessibility, and overall satisfaction, while also offering practical features like bundled subscriptions and streamlined navigation.
Develop an innovative UI/UX project focused on creating a unified platform that simplifies the streaming experience for users managing multiple subscriptions. The solution should address key pain points such as content discoverability, high subscription costs, and fragmented interfaces, catering to diverse user needs and preferences.
The project should emphasize user-centric design, leveraging insights from thorough research to ensure the platform is intuitive, customizable, and efficient.
Key priorities include creating a seamless and visually appealing interface that enhances usability, accessibility, and overall satisfaction, while also offering practical features like bundled subscriptions and streamlined navigation.
Project Timeline
Project Timeline
Project Timeline
PROBLEM VALIDATION
PROBLEM VALIDATION
PROBLEM VALIDATION
PROBLEM VALIDATION
When we started analyzing the challenges faced by users in managing multiple streaming platforms, we encountered surprising survey results and insights that highlighted the complexity and frustration users experience daily.
When we started analyzing the challenges faced by users in managing multiple streaming platforms, we encountered surprising survey results and insights that highlighted the complexity and frustration users experience daily.
When we started analyzing the challenges faced by users in managing multiple streaming platforms, we encountered surprising survey results and insights that highlighted the complexity and frustration users experience daily.
- What Category would you place yourself in?High School Student4 (12.5%)University Student21 (65.6%)Employed6 (18.8%)College Student1 (3.1%)
- 100%Would you want a bundle of all Streaming services?
- What kind of content do you usually stream?Movies25 (78.1%)Shows26 (81.3%)Sports2 (6.3%)Documentaries14 (43.8%)Cartoons7 (21.9%)Anime11 (34.4%)
- 91%Have you ever lost access to a TV show on your streaming service78%Do you struggle findin gocntent accross muliple services?
- How Many streaming services are you subscribed to?None (6.3%)1 (28.1%)2 (18.8%)3 or More (46.9%)
RESEARCH INSIGHTS
RESEARCH INSIGHTS
RESEARCH INSIGHTS
RESEARCH INSIGHTS
Here are the Takeaways from problems that were faced by people.
Here are the Takeaways from problems that were faced by people.
Here are the Takeaways from problems that were faced by people.
By analyzing survey data, conducting competitive analysis, and studying user personas, we identified key patterns and themes that shaped the foundation of our solution.
By analyzing survey data, conducting competitive analysis, and studying user personas, we identified key patterns and themes that shaped the foundation of our solution.
By analyzing survey data, conducting competitive analysis, and studying user personas, we identified key patterns and themes that shaped the foundation of our solution.
RESEARCH INTERPOLATION
RESEARCH INTERPOLATION
RESEARCH INTERPOLATION
RESEARCH INTERPOLATION
Persona Derivation
ANGELINA
BIO
BIO
Angelina is a mother of three. She lives in London,ON with her husband and children who have different hobbies.
Angelina is a mother of three. She lives in London,ON with her husband and children who have different hobbies.
PAIN POINTS
PAIN POINTS
Paying for each platform separately is expensive. Content of popular streaming services does not upgrade often, leaving the family nothing to watch.
As a mother of three kids that don’t share interests, she uses a lot of streaming platforms that suits each member of the family.
Paying for each platform separately is expensive. Content of popular streaming services does not upgrade often, leaving the family nothing to watch.
As a mother of three kids that don’t share interests, she uses a lot of streaming platforms that suits each member of the family.
GOALS
GOALS
Wants to save money.
Wants to explore new types of shows.
Wants to have a unified library of content.
INDUSTRY ANALYSIS
INDUSTRY ANALYSIS
INDUSTRY ANALYSIS
INDUSTRY ANALYSIS
Reelgood
ReelGood is a content aggregation platform designed to simplify the streaming experience by allowing users to search, track, and discover movies and TV shows across multiple streaming services. With its clean and intuitive interface, ReelGood caters to users who want a one-stop solution for finding trending and popular content.
However, its reliance on ads and lack of integrated subscription management leaves room for improvement, especially for users seeking a seamless, ad-free experience.
ReelGood is a content aggregation platform designed to simplify the streaming experience by allowing users to search, track, and discover movies and TV shows across multiple streaming services. With its clean and intuitive interface, ReelGood caters to users who want a one-stop solution for finding trending and popular content.
However, its reliance on ads and lack of integrated subscription management leaves room for improvement, especially for users seeking a seamless, ad-free experience.
ReelGood is a content aggregation platform designed to simplify the streaming experience by allowing users to search, track, and discover movies and TV shows across multiple streaming services. With its clean and intuitive interface, ReelGood caters to users who want a one-stop solution for finding trending and popular content.
However, its reliance on ads and lack of integrated subscription management leaves room for improvement, especially for users seeking a seamless, ad-free experience.
What Works
What can be Improved
Justwatch
JustWatch is a popular streaming guide that helps users navigate through the clutter of streaming platforms. It stands out for its affordability comparison feature, enabling users to find the best deals on subscriptions. With extensive cross-platform availability and customizable watchlists, JustWatch appeals to users looking for flexibility and personalization.
Despite its strengths, the platform’s interface can be overwhelming for new users, and slow loading times hinder its overall user experience.
JustWatch is a popular streaming guide that helps users navigate through the clutter of streaming platforms. It stands out for its affordability comparison feature, enabling users to find the best deals on subscriptions. With extensive cross-platform availability and customizable watchlists, JustWatch appeals to users looking for flexibility and personalization.
Despite its strengths, the platform’s interface can be overwhelming for new users, and slow loading times hinder its overall user experience.
JustWatch is a popular streaming guide that helps users navigate through the clutter of streaming platforms. It stands out for its affordability comparison feature, enabling users to find the best deals on subscriptions. With extensive cross-platform availability and customizable watchlists, JustWatch appeals to users looking for flexibility and personalization.
Despite its strengths, the platform’s interface can be overwhelming for new users, and slow loading times hinder its overall user experience.
What Works
What can be Improved
Plex
Plex is a unique platform that bridges the gap between personal media libraries and online streaming services. It allows users to organize and stream local content while offering free ad-supported streaming for movies and shows. Plex's strong community support and innovative approach to content management make it appealing for tech-savvy users.
However, its steep learning curve and limited partnerships with mainstream streaming platforms highlight areas for growth, particularly in user accessibility and content discovery.
Plex is a unique platform that bridges the gap between personal media libraries and online streaming services. It allows users to organize and stream local content while offering free ad-supported streaming for movies and shows. Plex's strong community support and innovative approach to content management make it appealing for tech-savvy users.
However, its steep learning curve and limited partnerships with mainstream streaming platforms highlight areas for growth, particularly in user accessibility and content discovery.
Plex is a unique platform that bridges the gap between personal media libraries and online streaming services. It allows users to organize and stream local content while offering free ad-supported streaming for movies and shows. Plex's strong community support and innovative approach to content management make it appealing for tech-savvy users.
However, its steep learning curve and limited partnerships with mainstream streaming platforms highlight areas for growth, particularly in user accessibility and content discovery.
What Works
What can be Improved
FEATURE DERIVATION
FEATURE DERIVATION
FEATURE DERIVATION
FEATURE DERIVATION
After thoroughly analyzing the industry landscape and research data, we employed the Crazy 8s ideation method to rapidly generate and refine innovative features, ensuring they align with user needs and address the identified gaps in the market.
After thoroughly analyzing the industry landscape and research data, we employed the Crazy 8s ideation method to rapidly generate and refine innovative features, ensuring they align with user needs and address the identified gaps in the market.
After thoroughly analyzing the industry landscape and research data, we employed the Crazy 8s ideation method to rapidly generate and refine innovative features, ensuring they align with user needs and address the identified gaps in the market.
Here are the Features and improvements we derived analyzing the Industry leaders, The Personas and Crazy 8's
Here are the Features and improvements we derived analyzing the Industry leaders, The Personas and Crazy 8's
Here are the Features and improvements we derived analyzing the Industry leaders, The Personas and Crazy 8's
Subscription Bundling
Unified Search Engine
A powerful search engine that scans all connected streaming platforms to find content in one place
Personalized Home Screen
Availability Notifications
Interactive Watchlist
Subscription Bundling
Unified Search Engine
A powerful search engine that scans all connected streaming platforms to find content in one place
Personalized Home Screen
Availability Notifications
Interactive Watchlist
Subscription Bundling
A feature that allows users to combine multiple streaming services into affordable subscription bundles
Personalized Home Screen
A dynamic homepage that curates recommendations based on user preferences, watch history & content.
Availability Notifications
A tracking system that alerts users when content is added, removed, or is about to leave a platform.
Interactive Watchlist
An advanced watchlist that allows users to organize and manage their desired content seamlessly.
Subscription Bundling
Unified Search Engine
A powerful search engine that scans all connected streaming platforms to find content in one place
Personalized Home Screen
Availability Notifications
Interactive Watchlist
INFORMATION ARCHITECTURE
INFORMATION ARCHITECTURE
INFORMATION ARCHITECTURE
INFORMATION ARCHITECTURE
Site Map
Lo-Fi Wireframes
Lo-fi designs focus on quickly visualizing ideas with simple layouts and minimal detail to test functionality and flow.
Lo-fi designs focus on quickly visualizing ideas with simple layouts and minimal detail to test functionality and flow.
Lo-fi designs focus on quickly visualizing ideas with simple layouts and minimal detail to test functionality and flow.
BRAND DESIGN
BRAND DESIGN
BRAND DESIGN
BRAND DESIGN
Colors
Logo Design
HIGH FIDELITY
HIGH FIDELITY
HIGH FIDELITY
HIGH FIDELITY
FREQUENTLY ASKED QUESTIONS
FREQUENTLY ASKED QUESTIONS
FREQUENTLY ASKED QUESTIONS
FREQUENTLY ASKED QUESTIONS
Will Watchify support all major streaming platforms?
Will Watchify support all major streaming platforms?
Will Watchify support all major streaming platforms?
Will Watchify support all major streaming platforms?
How does Watchify handle subscription bundles?
How does Watchify handle subscription bundles?
How does Watchify handle subscription bundles?
How does Watchify handle subscription bundles?
Can Watchify work across different regions?
Can Watchify work across different regions?
Can Watchify work across different regions?
Can Watchify work across different regions?
What data does Watchify collect from users?
What data does Watchify collect from users?
What data does Watchify collect from users?
What data does Watchify collect from users?
TOOLS USED
TOOLS USED
TOOLS USED
TOOLS USED
BIDDING ADEU
BIDDING ADEU
BIDDING ADEU
BIDDING ADEU
Here are the Takeaways from Watchify
Here are the Takeaways from Watchify
Here are the Takeaways from Watchify
Thank You
Thank You