CASE STUDY
Watchify
Watchify
Watchify
Stream smarter not harder
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Task Type
Task Type
Task Type
College Project - User Interface And Experience Design
College Project - User Interface And Experience Design
College Project - User Interface And Experience Design
My Role
My Role
My Role
User Interface Lead -
Concept Derivation, Research Analysis,
Wireframing, Prototyping, Brand Design,
Deployment
User Interface Lead -
Concept Derivation, Research Analysis,
Wireframing, Prototyping, Brand Design,
Deployment
User Interface Lead -
Concept Derivation, Research Analysis,
Wireframing, Prototyping, Brand Design,
Deployment
Team
Team
Team
Dariia Pylpchuk
Dariia Pylpchuk
Dariia Pylpchuk
Mariia Grebnyeva
Mariia Grebnyeva
Mariia Grebnyeva
Asal Soleimannezhad
Asal Soleimannezhad
Asal Soleimannezhad
Salil Sachdeva
Salil Sachdeva
Salil Sachdeva
Project Duration
Project Duration
Project Duration
8 Weeks
8 Weeks
8 Weeks
Task Description
Task Description
Task Description
Develop an innovative UI/UX project focused on creating a unified platform that simplifies the streaming experience for users managing multiple subscriptions. The solution should address key pain points such as content discoverability, high subscription costs, and fragmented interfaces, catering to diverse user needs and preferences.
The project should emphasize user-centric design, leveraging insights from thorough research to ensure the platform is intuitive, customizable, and efficient.
Key priorities include creating a seamless and visually appealing interface that enhances usability, accessibility, and overall satisfaction, while also offering practical features like bundled subscriptions and streamlined navigation.
Develop an innovative UI/UX project focused on creating a unified platform that simplifies the streaming experience for users managing multiple subscriptions. The solution should address key pain points such as content discoverability, high subscription costs, and fragmented interfaces, catering to diverse user needs and preferences.
The project should emphasize user-centric design, leveraging insights from thorough research to ensure the platform is intuitive, customizable, and efficient.
Key priorities include creating a seamless and visually appealing interface that enhances usability, accessibility, and overall satisfaction, while also offering practical features like bundled subscriptions and streamlined navigation.
Develop an innovative UI/UX project focused on creating a unified platform that simplifies the streaming experience for users managing multiple subscriptions. The solution should address key pain points such as content discoverability, high subscription costs, and fragmented interfaces, catering to diverse user needs and preferences.
The project should emphasize user-centric design, leveraging insights from thorough research to ensure the platform is intuitive, customizable, and efficient.
Key priorities include creating a seamless and visually appealing interface that enhances usability, accessibility, and overall satisfaction, while also offering practical features like bundled subscriptions and streamlined navigation.
Project Timeline
Project Timeline
Project Timeline
PROBLEM VALIDATION
PROBLEM VALIDATION
PROBLEM VALIDATION
PROBLEM VALIDATION
When we started analyzing the challenges faced by users in managing multiple streaming platforms, we encountered surprising survey results and insights that highlighted the complexity and frustration users experience daily. From struggling to locate specific content to dealing with high subscription costs across platforms, these findings clearly emphasized the need for a streamlined and affordable solution. It gave us a deeper understanding of the problem's scope and helped us focus on building a platform that truly simplifies and enhances the streaming experience. Here are some Survey results from 32 Responses!
When we started analyzing the challenges faced by users in managing multiple streaming platforms, we encountered surprising survey results and insights that highlighted the complexity and frustration users experience daily. From struggling to locate specific content to dealing with high subscription costs across platforms, these findings clearly emphasized the need for a streamlined and affordable solution. It gave us a deeper understanding of the problem's scope and helped us focus on building a platform that truly simplifies and enhances the streaming experience. Here are some Survey results from 32 Responses!
When we started analyzing the challenges faced by users in managing multiple streaming platforms, we encountered surprising survey results and insights that highlighted the complexity and frustration users experience daily. From struggling to locate specific content to dealing with high subscription costs across platforms, these findings clearly emphasized the need for a streamlined and affordable solution. It gave us a deeper understanding of the problem's scope and helped us focus on building a platform that truly simplifies and enhances the streaming experience. Here are some Survey results from 32 Responses!
- What Category would you place yourself in?High School Student4 (12.5%)University Student21 (65.6%)Employed6 (18.8%)College Student1 (3.1%)
- 100%Would you want a bundle of all Streaming services?
- What kind of content do you usually stream?Movies25 (78.1%)Shows26 (81.3%)Sports2 (6.3%)Documentaries14 (43.8%)Cartoons7 (21.9%)Anime11 (34.4%)
- 91%Have you ever lost access to a TV show on your streaming service78%Do you struggle findin gocntent accross muliple services?
- How Many streaming services are you subscribed to?None (6.3%)1 (28.1%)2 (18.8%)3 or More (46.9%)
RESEARCH INSIGHTS
RESEARCH INSIGHTS
RESEARCH INSIGHTS
RESEARCH INSIGHTS
Here are the Takeaways from problems that were faced by people.
Here are the Takeaways from problems that were faced by people.
Here are the Takeaways from problems that were faced by people.
The problem validation process revealed critical insights into user behavior, preferences, and frustrations related to managing multiple streaming services.
By analyzing survey data, conducting competitive analysis, and studying user personas, we identified key patterns and themes that shaped the foundation of our solution.
These insights provided a clearer understanding of the gaps in current offerings and opportunities to design a platform that addresses user pain points effectively.
The problem validation process revealed critical insights into user behavior, preferences, and frustrations related to managing multiple streaming services.
By analyzing survey data, conducting competitive analysis, and studying user personas, we identified key patterns and themes that shaped the foundation of our solution.
These insights provided a clearer understanding of the gaps in current offerings and opportunities to design a platform that addresses user pain points effectively.
The problem validation process revealed critical insights into user behavior, preferences, and frustrations related to managing multiple streaming services.
By analyzing survey data, conducting competitive analysis, and studying user personas, we identified key patterns and themes that shaped the foundation of our solution.
These insights provided a clearer understanding of the gaps in current offerings and opportunities to design a platform that addresses user pain points effectively.
RESEARCH INTERPOLATION
RESEARCH INTERPOLATION
RESEARCH INTERPOLATION
RESEARCH INTERPOLATION
After validating the problem, the focus now shifts to understanding the user demographic, ensuring that the design and solutions align with the specific needs, behaviors, and preferences of the target audience.
After validating the problem, the focus now shifts to understanding the user demographic, ensuring that the design and solutions align with the specific needs, behaviors, and preferences of the target audience.
After validating the problem, the focus now shifts to understanding the user demographic, ensuring that the design and solutions align with the specific needs, behaviors, and preferences of the target audience.
Persona Derivation
#1
LIZA
BIO
BIO
Liza is a big movie fan. She enjoys watching, making and analyzing creations of various people and is willing to share her passion with others online.
Liza is a big movie fan. She enjoys watching, making and analyzing creations of various people and is willing to share her passion with others online.
PAIN POINTS
PAIN POINTS
As a movie fan, Liza wants to watch a content from verified sources only. This is a way she supports her favorite creators.
Searching a particular movie can be tiring, with a lack of feedback from other users on majority of sources. Especially when movies disappear from one source and move to other.
GOALS
GOALS
Wants to navigate through the platforms fast.
Uses online tools to help her find good movie matches.
Wants to explore have that option on the platform.
Wants to navigate through the platforms fast.
Uses online tools to help her find good movie matches.
Wants to explore have that option on the platform.
#2
ANGELINA
BIO
BIO
Angelina is a mother of three. She lives in London,ON with her husband and children who have different hobbies.
Angelina is a mother of three. She lives in London,ON with her husband and children who have different hobbies.
PAIN POINTS
PAIN POINTS
Paying for each platform separately is expensive. Content of popular streaming services does not upgrade often, leaving the family nothing to watch.
As a mother of three kids that don’t share interests, she uses a lot of streaming platforms that suits each member of the family.
Paying for each platform separately is expensive. Content of popular streaming services does not upgrade often, leaving the family nothing to watch.
As a mother of three kids that don’t share interests, she uses a lot of streaming platforms that suits each member of the family.
GOALS
GOALS
Wants to save money.
Wants to explore new types of shows.
Wants to have a unified library of content.
INDUSTRY ANALYSIS
INDUSTRY ANALYSIS
INDUSTRY ANALYSIS
INDUSTRY ANALYSIS
The industry analysis explores the strategies and practices of leading companies, highlighting what they excel at and identifying areas where improvements can drive better outcomes, uncovering opportunities for innovation and addressing unmet needs.
The industry analysis explores the strategies and practices of leading companies, highlighting what they excel at and identifying areas where improvements can drive better outcomes, uncovering opportunities for innovation and addressing unmet needs.
The industry analysis explores the strategies and practices of leading companies, highlighting what they excel at and identifying areas where improvements can drive better outcomes, uncovering opportunities for innovation and addressing unmet needs.
Reelgood
ReelGood is a content aggregation platform designed to simplify the streaming experience by allowing users to search, track, and discover movies and TV shows across multiple streaming services. With its clean and intuitive interface, ReelGood caters to users who want a one-stop solution for finding trending and popular content.
However, its reliance on ads and lack of integrated subscription management leaves room for improvement, especially for users seeking a seamless, ad-free experience.
ReelGood is a content aggregation platform designed to simplify the streaming experience by allowing users to search, track, and discover movies and TV shows across multiple streaming services. With its clean and intuitive interface, ReelGood caters to users who want a one-stop solution for finding trending and popular content.
However, its reliance on ads and lack of integrated subscription management leaves room for improvement, especially for users seeking a seamless, ad-free experience.
ReelGood is a content aggregation platform designed to simplify the streaming experience by allowing users to search, track, and discover movies and TV shows across multiple streaming services. With its clean and intuitive interface, ReelGood caters to users who want a one-stop solution for finding trending and popular content.
However, its reliance on ads and lack of integrated subscription management leaves room for improvement, especially for users seeking a seamless, ad-free experience.
What Works
What can be Improved
Justwatch
JustWatch is a popular streaming guide that helps users navigate through the clutter of streaming platforms. It stands out for its affordability comparison feature, enabling users to find the best deals on subscriptions. With extensive cross-platform availability and customizable watchlists, JustWatch appeals to users looking for flexibility and personalization.
Despite its strengths, the platform’s interface can be overwhelming for new users, and slow loading times hinder its overall user experience.
JustWatch is a popular streaming guide that helps users navigate through the clutter of streaming platforms. It stands out for its affordability comparison feature, enabling users to find the best deals on subscriptions. With extensive cross-platform availability and customizable watchlists, JustWatch appeals to users looking for flexibility and personalization.
Despite its strengths, the platform’s interface can be overwhelming for new users, and slow loading times hinder its overall user experience.
JustWatch is a popular streaming guide that helps users navigate through the clutter of streaming platforms. It stands out for its affordability comparison feature, enabling users to find the best deals on subscriptions. With extensive cross-platform availability and customizable watchlists, JustWatch appeals to users looking for flexibility and personalization.
Despite its strengths, the platform’s interface can be overwhelming for new users, and slow loading times hinder its overall user experience.
What Works
What can be Improved
Plex
Plex is a unique platform that bridges the gap between personal media libraries and online streaming services. It allows users to organize and stream local content while offering free ad-supported streaming for movies and shows. Plex's strong community support and innovative approach to content management make it appealing for tech-savvy users.
However, its steep learning curve and limited partnerships with mainstream streaming platforms highlight areas for growth, particularly in user accessibility and content discovery.
Plex is a unique platform that bridges the gap between personal media libraries and online streaming services. It allows users to organize and stream local content while offering free ad-supported streaming for movies and shows. Plex's strong community support and innovative approach to content management make it appealing for tech-savvy users.
However, its steep learning curve and limited partnerships with mainstream streaming platforms highlight areas for growth, particularly in user accessibility and content discovery.
Plex is a unique platform that bridges the gap between personal media libraries and online streaming services. It allows users to organize and stream local content while offering free ad-supported streaming for movies and shows. Plex's strong community support and innovative approach to content management make it appealing for tech-savvy users.
However, its steep learning curve and limited partnerships with mainstream streaming platforms highlight areas for growth, particularly in user accessibility and content discovery.
What Works
What can be Improved
FEATURE DERIVATION
FEATURE DERIVATION
FEATURE DERIVATION
FEATURE DERIVATION
After thoroughly analyzing the industry landscape and research data, we employed the Crazy 8s ideation method to rapidly generate and refine innovative features, ensuring they align with user needs and address the identified gaps in the market.
After thoroughly analyzing the industry landscape and research data, we employed the Crazy 8s ideation method to rapidly generate and refine innovative features, ensuring they align with user needs and address the identified gaps in the market.
After thoroughly analyzing the industry landscape and research data, we employed the Crazy 8s ideation method to rapidly generate and refine innovative features, ensuring they align with user needs and address the identified gaps in the market.
Here are the Features and improvements we derived analyzing the Industry leaders, The Personas and Crazy 8's
Here are the Features and improvements we derived analyzing the Industry leaders, The Personas and Crazy 8's
Here are the Features and improvements we derived analyzing the Industry leaders, The Personas and Crazy 8's
Subscription Bundling
Unified Search Engine
A powerful search engine that scans all connected streaming platforms to find content in one place
Personalized Home Screen
Availability Notifications
Interactive Watchlist
Subscription Bundling
A feature that allows users to combine multiple streaming services into affordable subscription bundles
Personalized Home Screen
A dynamic homepage that curates recommendations based on user preferences, watch history & content.
Availability Notifications
A tracking system that alerts users when content is added, removed, or is about to leave a platform.
Interactive Watchlist
An advanced watchlist that allows users to organize and manage their desired content seamlessly.
Subscription Bundling
Unified Search Engine
A powerful search engine that scans all connected streaming platforms to find content in one place
Personalized Home Screen
Availability Notifications
Interactive Watchlist
Subscription Bundling
Unified Search Engine
A powerful search engine that scans all connected streaming platforms to find content in one place
Personalized Home Screen
Availability Notifications
Interactive Watchlist
INFORMATION ARCHITECTURE
INFORMATION ARCHITECTURE
INFORMATION ARCHITECTURE
INFORMATION ARCHITECTURE
To create a seamless and user-friendly experience, it is essential to explore the underlying information architecture, ensuring that features are logically structured and intuitive. This process involves understanding the needs and behaviours of diverse user demographics, enabling us to design solutions that cater to their unique challenges and goals. By aligning feature exploration with user research, we can craft a system that is not only functional but also accessible and engaging for all users.
To create a seamless and user-friendly experience, it is essential to explore the underlying information architecture, ensuring that features are logically structured and intuitive. This process involves understanding the needs and behaviours of diverse user demographics, enabling us to design solutions that cater to their unique challenges and goals. By aligning feature exploration with user research, we can craft a system that is not only functional but also accessible and engaging for all users.
To create a seamless and user-friendly experience, it is essential to explore the underlying information architecture, ensuring that features are logically structured and intuitive. This process involves understanding the needs and behaviours of diverse user demographics, enabling us to design solutions that cater to their unique challenges and goals. By aligning feature exploration with user research, we can craft a system that is not only functional but also accessible and engaging for all users.
Site Map
Lo-Fi Wireframes
Lo-fi designs focus on quickly visualizing ideas with simple layouts and minimal detail to test functionality and flow.
Lo-fi designs focus on quickly visualizing ideas with simple layouts and minimal detail to test functionality and flow.
Lo-fi designs focus on quickly visualizing ideas with simple layouts and minimal detail to test functionality and flow.
BRAND DESIGN
BRAND DESIGN
BRAND DESIGN
BRAND DESIGN
Colors
Logo Design
The Watchify logo is thoughtfully designed to represent the platform's mission of seamless content discovery and entertainment. The bold "W" at its center not only stands for Watchify but also symbolizes a gateway, inviting users into a unified streaming experience. The design cleverly integrates a play symbol (inverted) and a pause button within the "W," reflecting the core purpose of the platform—control over your viewing experience. The striking purple and lavender gradients convey creativity, innovation, and a sense of premium quality, while the rounded shapes ensure a modern and approachable feel. This well-crafted logo encapsulates Watchify's promise of simplifying entertainment, empowering users to navigate their streaming world effortlessly.
The Watchify logo is thoughtfully designed to represent the platform's mission of seamless content discovery and entertainment. The bold "W" at its center not only stands for Watchify but also symbolizes a gateway, inviting users into a unified streaming experience. The design cleverly integrates a play symbol (inverted) and a pause button within the "W," reflecting the core purpose of the platform—control over your viewing experience. The striking purple and lavender gradients convey creativity, innovation, and a sense of premium quality, while the rounded shapes ensure a modern and approachable feel. This well-crafted logo encapsulates Watchify's promise of simplifying entertainment, empowering users to navigate their streaming world effortlessly.
The Watchify logo is thoughtfully designed to represent the platform's mission of seamless content discovery and entertainment. The bold "W" at its center not only stands for Watchify but also symbolizes a gateway, inviting users into a unified streaming experience. The design cleverly integrates a play symbol (inverted) and a pause button within the "W," reflecting the core purpose of the platform—control over your viewing experience. The striking purple and lavender gradients convey creativity, innovation, and a sense of premium quality, while the rounded shapes ensure a modern and approachable feel. This well-crafted logo encapsulates Watchify's promise of simplifying entertainment, empowering users to navigate their streaming world effortlessly.
HIGH FIDELITY
HIGH FIDELITY
HIGH FIDELITY
HIGH FIDELITY
The high-fidelity prototype is a fully functional web app created using Framer, showcasing an interactive and realistic representation of the final product. This prototype demonstrates the platform's design and features in action, providing a clear vision of the user experience. The included screen recording highlights the app's functionality, offering an immersive look at how users can navigate and interact with its core features.
The high-fidelity prototype is a fully functional web app created using Framer, showcasing an interactive and realistic representation of the final product. This prototype demonstrates the platform's design and features in action, providing a clear vision of the user experience. The included screen recording highlights the app's functionality, offering an immersive look at how users can navigate and interact with its core features.
The high-fidelity prototype is a fully functional web app created using Framer, showcasing an interactive and realistic representation of the final product. This prototype demonstrates the platform's design and features in action, providing a clear vision of the user experience. The included screen recording highlights the app's functionality, offering an immersive look at how users can navigate and interact with its core features.
FREQUENTLY ASKED QUESTIONS
FREQUENTLY ASKED QUESTIONS
FREQUENTLY ASKED QUESTIONS
FREQUENTLY ASKED QUESTIONS
Will Watchify support all major streaming platforms?
Will Watchify support all major streaming platforms?
Will Watchify support all major streaming platforms?
Will Watchify support all major streaming platforms?
How does Watchify handle subscription bundles?
How does Watchify handle subscription bundles?
How does Watchify handle subscription bundles?
How does Watchify handle subscription bundles?
Can Watchify work across different regions?
Can Watchify work across different regions?
Can Watchify work across different regions?
Can Watchify work across different regions?
What data does Watchify collect from users?
What data does Watchify collect from users?
What data does Watchify collect from users?
What data does Watchify collect from users?
TOOLS USED
TOOLS USED
TOOLS USED
TOOLS USED
BIDDING ADEU
BIDDING ADEU
BIDDING ADEU
BIDDING ADEU
Here are the Takeaways from Watchify
Here are the Takeaways from Watchify
Here are the Takeaways from Watchify
Working on the Healian project has been an enriching journey, combining research, user-centric design, and technology to address real-world healthcare challenges. From ideation to execution, this project provided insights into problem-solving for complex systems, emphasizing the importance of empathy, functionality, and collaboration in creating meaningful digital experiences.
Working on the Healian project has been an enriching journey, combining research, user-centric design, and technology to address real-world healthcare challenges. From ideation to execution, this project provided insights into problem-solving for complex systems, emphasizing the importance of empathy, functionality, and collaboration in creating meaningful digital experiences.
Working on the Healian project has been an enriching journey, combining research, user-centric design, and technology to address real-world healthcare challenges. From ideation to execution, this project provided insights into problem-solving for complex systems, emphasizing the importance of empathy, functionality, and collaboration in creating meaningful digital experiences.
Thank You
Thank You